Why E-commerce Sites Should Show Their Prices

February 5, 2017

Mystery can have advantages to some businessmen. When shopping in a store, customers won’t know the price until they’ve approached a rack and examined the items more closely. This sense of the unknown may lead Read More

Charm Pricing: Why Prices Ending in Nine Sell More

February 3, 2017

For retailers to succeed in today’s competitive marketplace, they need to offer the best price for their product or service. What price, however, would get most people to purchase? An experiment conducted by the Massachusetts Institute of Read More

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