Media Transformation

As in many cases with new strategies, it can take time for the precise combination of technologies to develop and be integrated adequately before a real solution is available. Traditional broadcast playout systems combine different single-function devices such as servers, presentation, etc., mixers under automation control.

More information on broadcast playout systems from providers such as Cosmos Technology.

This system can be confusing to install and maintain. This makes the total cost of ownership expensive - especially as it inherits a lot of complexity and a hefty license fee to match. Various broadcasters have to consider what is required with making the shift to a different approach, while even needing to include new capabilities such as web, HD, and mobile services, along with graphics.

How has media shifted from print to TV, to online in society?

Samuel Morse was an American scientist that invented the electrical telegraph. This invention revolutionized military communication. Telecommunication was located in stations where trained operators handled incoming and outgoing messages. The text was transmitted through wires. Sending letters and packages through the national postal service was preferred because it was affordable. Letters took months to arrive at their destination.

Nevertheless, mail was considered an efficient way to communicate. Then the radio was created as a result of experiments with electromagnetism. Scientist discovered that electromagnetic waves could transmit sounds. Broadcasting shows became popular since people were excited to participate in contests. Live performance of songs made many musicians famous. People used to gather around a radio to listen to important news such as election results. Many years later, the telephone was invented by Graham Bell. Voice could go from one place to another through copper cables.

In the 1930s, the first televisions were created. You could see black and white images accompanied by sounds. Television is the most important source of entertainment and news. The development of the Internet in the 2000s initiated opportunities for media consumers than ever before. The audience can watch nearly anything at the click of a button, record program of interest and bypass commercials.

How was media consumed in the 1950s compared to now?

Radio changed the programming to a mix of music, news, sports, and weather. Famous disc jockeys achieved celebrity status by playing rock 'n' roll. Television became a powerful tool for selling everything from medicine to a president. Commercials were initially presented live then later began to be filmed and edited together in order to perfect the message, and prevent blunders.

Why did these changes happen?

Change is continuous, though the nature of that change is variable. The cost of technology continues to decrease, and the tools used to digest media are getting more advanced and convenient. The traditional barriers to this shift (generational preference, convenience, ease of use) are slowly breaking down.

Where does media look set to go to next?

Streaming services, social networks and TV companies, are now competing over both e-sports and conventional sports rights. TV companies, tech companies, movie studios, telecoms, and OTT operators, are competing to provide TV content. Furthermore, podcast companies, radio stations, and streaming services are competing to give radio and podcast content. Also, the move to 5G wireless networks affects telecom operators, but it also improves the faster experiences broadband will facilitate.


Integrated broadcast playout systems can provide an end-to-end solution for television playout. Each feature: asset management, server, graphics, and playout control should be established to produce a robust integrated and cohesive system that meets the demanding broadcast environment implementing the operator to deliver precisely the correct solution for each channel.