The anticipated release of Samsung Note 7 came as expected, but with a feature no one wants to have: an unstable and flammable lithium battery.
Within just a matter of a week after its release, last August 19, Samsung S7 made news when U.S. and South Korea users reported their phone “exploding” during or after charging.
The South Korean company took no scapegoats and quickly announced that customers who already purchased the Note 7 would be able to swap it for a new and updated one.
The Logistics of Recalling Millions of Devices
The recent kerfuffle had a huge impact in Samsung’s competition with Apple, which recently increased its production of iPhone 7 Plus in the wake of Note 7 unit recalls.
According to the President of Samsung’s Mobile Business, Koh Dong-jin, it “had been difficult to work out which phones were affected among the 2.5 million Note 7s sold. There was a tiny problem in the manufacturing process, so it was very difficult to figure out.”
Apart from simply swapping new phones for ones with updated battery modules, the company will have to settle things with users affected by exploded batteries. Don-jin continues, “It will cost us so much it makes my heart ache. Nevertheless, the reason we made this decision is because what is most important is customer safety.” Counting from the influx of Note 7 returns worldwide, the company forecasts that it will take at least two weeks to prepare the replacement devices.
Battery Catching Fire
Samsung management says their Note 7 has been successfully launched in 10 countries, but the battery supply comes from different companies. The primary goal of the tech giant is to first identify which companies produced weak battery types leading to the official 35 cases worldwide.
Prior to the industry-shifting decision of Samsung to recall their launched and pre-ordered devices, the rumors about exploding Samsung batteries remained to be a quasi-propaganda by its detractors.
However, when Ariel Gonzales, a YouTube user, uploaded a video showing the actual damage in progress, many who have had the same experience surfaced. Kakao Story, which is a popular social media site in Korea, highlighted several native stories depicting the same exploding Note 7 units.
According to a user who has gone over to a Samsung shop to verify the problem, “There was another explosion of the Galaxy Note 7. It was my friend’s phone. A Samsung employee checked the site and he is currently in talks over the compensation with Samsung. You should use its original charger just in case and leave the phone far away from where you are while charging.”
Samsung Note 7, on the contrary, was one of the best devices this year and even exceeded customer expectations with its new security feature, which allows users to unlock their phones using eye patterns. But, the hazardous setback on the batteries will undoubtedly alter the projected success rate of the company.